Description:
We are seeking a skilled YouTube Search Engine Optimization (SEO) Specialist to enhance our video content’s visibility and reach on YouTube. The ideal candidate will have a deep understanding of YouTube’s algorithms, trends, and best practices for optimizing video performance. You will work closely with our content creators, marketing team, and analytics specialists to develop strategies that drive engagement and grow our subscriber base.
Key Responsibilities:
- Keyword Research: Conduct thorough keyword research to identify high-potential topics and phrases that align with our content strategy.
- Optimization Strategies: Optimize video titles, descriptions, tags, and thumbnails to improve visibility in search results and recommendations.
- Content Planning: Collaborate with content creators to develop engaging video concepts that resonate with our target audience.
- Performance Analysis: Monitor and analyze video performance metrics, including watch time, engagement, and click-through rates, to identify areas for improvement.
- Trend Monitoring: Stay updated on YouTube trends, algorithm changes, and best practices to ensure our content remains competitive.
- Competitive Analysis: Conduct analysis of competitors' channels and content to identify opportunities and threats in the market.
- Training and Guidance: Provide training and support to the content team on SEO best practices and techniques.
- Reporting: Generate regular reports on video performance and SEO metrics to track progress and inform future strategies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience in YouTube SEO and digital marketing.
- Strong analytical skills and experience with YouTube Analytics and other SEO tools.
- Excellent written and verbal communication skills.
- Creative mindset with a passion for video content and storytelling.
- Ability to work independently and collaboratively in a fast-paced environment.