Description:
As the Meta Team Lead, you will play a pivotal role in shaping and executing our company's meta-strategy. You will lead a team of skilled professionals responsible for managing and optimizing our presence across various meta platforms, including Meta (formerly Facebook), Instagram, and WhatsApp. Your expertise in meta trends, algorithms, and community dynamics will be crucial in driving engagement, brand visibility, and overall success in the digital space.
Key Responsibilities
- Strategy Development: Collaborate with cross-functional teams to develop and implement an effective meta-strategy aligned with overall business objectives.
- Team Leadership: Lead and inspire a high-performing meta team, providing guidance, mentorship, and support to ensure individual and collective success.
- Content Optimization: Oversee the creation and curation of content that resonates with our target audience, adheres to platform guidelines, and maximizes engagement.
- Data Analysis: Utilize data-driven insights to continuously refine and optimize meta-campaigns, ensuring performance goals are met and exceeded.
- Platform Expertise: Stay abreast of meta platform updates, algorithm changes, and emerging trends, adapting strategies accordingly to maintain a competitive edge.
- Collaboration: Foster strong relationships with internal stakeholders, including marketing, creative, and analytics teams, to ensure seamless collaboration and integration of meta strategies with overall marketing efforts.
- Compliance: Ensure all meta activities adhere to platform policies, legal requirements, and industry best practices.
Qualifications
- Proven experience in managing meta strategies for a reputable brand or agency.
- Strong leadership and team management skills.
- In-depth knowledge of meta platforms, algorithms, and best practices.
- Analytical mindset with the ability to derive insights from data.
- Excellent communication and collaboration skills.
- Proven ability to stay ahead of digital trends and apply innovative solutions.
Education and Experience
- Minimum Bachelor's degree in Marketing, BSIT, or related field.
- Minimum 5 years of experience in meta management or a related role.