Strategy Lead

Description:

We are looking for an ambitious Strategy Lead that can help Sync. and our top-tier international and local client base grow. As a Strategy Lead, you will be responsible for devising IMC strategies across our diverse portfolio of clients. If you are someone who understands strategy and have prior agency experience in managing brands, this can be an excellent role for you.

Responsibilities:
- Developing strategic roadmaps for clients backed by data and logic, encompassing critical components such as brand positioning, messaging, channel selection and other crucial elements.
- Understanding and managing potential risks pertaining to any campaigns, because the downsides are as important.
- Leveraging data analysis and insights to monitor performance at every stage of the campaign.
- Working alongside the client servicing and other teams for any pitches to secure new business opportunities.
- Serving as a strategic advisor to clients and communicate the strategic rationale behind the campaigns.
- Guiding new team members and mentoring them on strategic expertise.


Requirements:
- 3-4 years of agency experience
- Prior experience with managing brands
- Exceptional communication and analytical skills