Description:
This is a full-time, remote role for a Shopify Expert (Store & Marketing Manager) at Stratelix. You will manage the company's Shopify store, implement marketing strategies (including Meta and Google Ads), and ensure the smooth operation of online retail activities.
Key Responsibilities:
- Shopify Store Management: Oversee daily operations, inventory management, and order fulfillment while ensuring smooth functionality.
- Shopify Marketing: Develop and execute targeted marketing campaigns (Google Ads, Facebook Ads, Shopify PPC) to drive traffic and sales.
- Store Optimization: Continuously improve user experience, site performance, and conversion rates through updates and A/B testing.
- Product Listings: Optimize all product listings for search and conversion, including titles, descriptions, images, and pricing.
- SEO & Analytics: Implement SEO best practices and monitor store performance using analytics tools.
- USA Market Focus: Tailor marketing strategies and store experience to meet USA market trends and consumer behaviors.
- Collaboration: Work with designers, developers, and marketing teams to ensure consistent branding and a seamless shopping experience.
Requirements:
- Proven experience managing Shopify stores, with a focus on the USA market.
- Strong understanding of Shopify’s platform, apps, and integrations.
- Expertise in digital marketing, including Google Ads, Facebook Ads, and other PPC channels.
- Experience in SEO, CRO (Conversion Rate Optimization), and A/B testing.
- Proficiency with analytics tools like Google Analytics and Shopify Analytics.
- Excellent communication skills and the ability to work independently.
- Experience managing large product catalogs and optimizing online presence.
Qualifications:
- Strong communication and customer service skills.
- Experience in eCommerce and digital marketing.
- Proficiency in Shopify platform management.
- Strong analytical and problem-solving skills.
- Ability to work both independently and collaboratively in a team.
- Previous experience in store management is a plus.
- Bachelor's degree in Marketing, Business, or a related field.