Description:
Eastern Housing Lahore is a premier real estate development company committed to transforming modern community lifestyles with a blend of Eastern values. We are expanding our digital marketing team and are looking for a highly experienced Senior PPC Professional to drive our paid advertising efforts, including Facebook and Google Ads.
Expected Role:
- Develop, implement, and manage PPC campaigns across Google Ads and Facebook Ads to achieve lead generation and conversion goals.
- Perform daily account management on Google Ads and Facebook Ads, ensuring campaigns are optimized for performance and ROI.
- Conduct keyword research and analysis to identify high-value opportunities and implement effective bidding strategies.
- Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to the marketing team.
- Collaborate with the content and design teams to create high-converting ad copy, landing pages, and creative assets.
- Stay updated with the latest trends, tools, and best practices in PPC and digital advertising.
- Test new ad formats and strategies to continually improve campaign performance.
- Manage budgets effectively, ensuring maximum return on investment for ad spend.
- Conduct competitor analysis to identify gaps and opportunities for improving our PPC strategy.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 3-5 years of experience in managing PPC campaigns, with a proven track record of successful campaigns in the real estate sector.
- Strong knowledge of Google Ads, Facebook Ads, and other PPC platforms.
- Proficiency in Google Analytics, Google Tag Manager, and other relevant tools.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong communication and teamwork skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Certification in Google Ads and Facebook Blueprint is a plus.