Description:
We are seeking a dynamic and results-driven Software Sales & Marketing Specialist to join our team. This role is pivotal in driving our software consultancy services and SaaS-based product sales. You will be responsible for generating leads, crafting marketing strategies, and collaborating with various teams to meet sales targets.
Key Responsibilities:
- Generate software development leads using platforms like Upwork, Clutch.co, Capterra, Apollo.io, Adapt.io, LinkedIn, GoodFirms, Toptal, and G2.
- Develop and execute marketing and sales plans tailored to our services and products.
- Create and implement digital marketing strategies, including SEO direction, PPC campaigns, and content marketing.
- Identify and target market demands that align with our services and skillsets.
- Drive software sales for our SaaS-based stock market trading tools, focusing on increasing subscribers.
- Utilize social media platforms, including YouTube, to enhance product visibility and sales.
- Collaborate with content writers, SEO specialists, PPC teams, video editors, and platform/channel managers to set directions and achieve targets.
- Monitor and analyze performance metrics to optimize marketing efforts and improve sales outcomes.
- Ultimately, be responsible for making sales in both software development services and product subscriptions.
Qualifications:
- Proven experience in software sales and digital marketing, with a strong track record of generating leads and closing deals.
- Familiarity with platforms like Upwork, Clutch.co, Capterra, Apollo.io, LinkedIn, and others listed above.
- Strong understanding of SaaS products, particularly in the stock market trading tools space.
- Expertise in developing and executing marketing strategies across multiple channels.
- Excellent communication and collaboration skills, with the ability to work with cross-functional teams.
- Analytical mindset with the ability to track and measure the success of marketing campaigns.