Social Media Marketing Specialist

Description:

Key Responsibilities:

● Develop and implement a comprehensive marketing strategy to grow brand awareness, lead generation, and customer engagement.

● Identify key performance indicators (KPIs) for each campaign and monitor success metrics

● Resolve user queries and provide excellent customer support via these platforms.

● Develop engaging, relevant, and interactive content (messages, videos, polls, contests, etc.) that resonates with the audience.

● Plan and execute promotional campaigns, product launches, and event announcements through these messaging channels.

● Track and analyze performance metrics (user engagement, message open rates, conversion rates, etc.) and prepare regular reports for senior management.

● Use data-driven insights to continuously improve messaging, timing, and audience segmentation.

Qualifications:

● Bachelor’s degree in Marketing, Communication, or related field.

● Proven experience in managing marketing campaigns on messaging platforms.

● Strong understanding of community management, digital marketing, and content creation.

● Excellent copywriting, communication, and interpersonal skills.

● Proficiency in using analytics tools to track and optimize performance.