Description:
Digitaurus is hiring Social Media Marketing Executive to join its Marketing team. The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the client’s social media presence.
Responsibilities & Duties:
- Running social media advertising campaigns.
- Formulating high-quality written content for each social media campaign.
- Building a social media presence by maintaining a solid online presence.
- Monitoring the company's and client's brand on social media.
- Analyzing data to determine whether social media campaigns have achieved their objectives
Key Responsibilities:
- Social Media Strategy: Develop, implement, and manage comprehensive social media strategies and campaigns across various platforms (e.g., Facebook, Instagram, youtube & TikTok ) to achieve specific marketing goals and objectives.
- Content Creation: Create high-quality, engaging, and visually appealing content, including graphics, Photos, videos, and written posts With the assistance of the editing team, that aligns with brand identity and resonates with the target audience.
- Community Engagement: Foster and grow an active online community by responding to comments, messages, and mentions promptly and engaging with followers to build brand loyalty.
- Analytics and Reporting: Monitor social media metrics, track the performance of campaigns, and provide insightful data-driven reports to measure the effectiveness of social media efforts and make data-backed improvements.
- Paid Advertising: Plan and execute paid social media advertising campaigns, manage budgets effectively, and optimise ads for maximum ROI.
- Trend Analysis: Stay up-to-date with industry trends, algorithm changes, and emerging platforms to ensure the company's social media presence remains innovative and competitive.
- Social Media Calendar: Capable of creating a social media calendar for the upcoming 1-2 weeks, scheduling posts, and consistently implementing this plan.
- Collaboration: Establish connections with influencers, bloggers, and celebrities to facilitate mutually beneficial collaborations that amplify our social media presence, ultimately driving higher reach and growth for both parties.
- Client Engagement and Booking Management: Respond promptly to business leads, nurture prospective clients, facilitate online bookings, schedule studio meetings, oversee the booking process, and generate final invoices.
- Pricing and Proposal Creation: Proficiently determine the cost of customised packages and prepare quotations in response to client inquiries.
Qualifications:
- Proven experience as a Social Media Manager and Business Manager or similar role.
- In-depth knowledge of social media platforms and trends.
- Proficiency in social media management tools, analytics platforms, and business development strategies.
- Exceptional communication, leadership, and interpersonal skills.
- Data-driven mindset with the ability to analyze and interpret both social media and business metrics.
- Creative thinking and the ability to generate innovative ideas.
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.