Social Media Marketing Specialist

Description:

We are seeking an experienced Social Media Marketing Specialist to elevate our brand presence across digital platforms and strengthen our connection with our Pakistani audience. The ideal candidate will combine creativity with strategic thinking to build engaging content that resonates with our community.

Key Responsibilities

- Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, and other relevant platforms

- Create engaging content that aligns with our brand message "Feel Beautiful, Be Beautiful"

- Manage influencer relationships and PR campaigns to enhance brand visibility

- Track social media metrics and analyze campaign performance

- Stay updated with Pakistani beauty and skincare trends

- Collaborate with the marketing team to ensure consistent brand messaging

- Plan and execute social media campaigns for product launches

- Engage with our community and manage social media communications

Required Qualifications

- 3+ years of experience in social media marketing, specifically in the beauty/skincare industry

- Proven track record of growing social media presence for Pakistani brands

- Strong understanding of Pakistani beauty market trends and consumer behavior

- Experience in influencer management and PR activities

- Excellent content creation skills with an eye for aesthetics

- Proficiency in social media management tools

- Strong analytical skills with experience in social media metrics

- Fluency in English and Urdu