Description:
At Markalytics US, we are looking for a Social Media Marketing Manager capable for developing and executing effective social media marketing strategies to enhance brand visibility, engage with the target audience, and drive business objectives. This role involves creating and curating content, managing social media accounts, analyzing performance metrics, and staying up-to-date with industry trends. The Social Media Marketing Manager is expected to play a crucial role in shaping the brand's online presence and reputation.
Key Responsibilities:
1- Strategy Development:
- Develop comprehensive social media marketing strategies aligned with the company's goals and target audience.
- Identify key performance indicators (KPIs) and benchmarks to measure the success of social media campaigns.
2- Content Creation and Management:
- Create, curate, and schedule engaging and relevant content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
- Develop a content calendar to ensure consistent posting and messaging.
- Collaborate with designers, copywriters, and other team members to produce high-quality visual and written content.
3- Social Media Account Management:
- Manage and maintain the brand's social media profiles, ensuring they are up-to-date, on-brand, and engaging.
- Monitor and respond to comments, messages, and mentions promptly, fostering positive interactions and resolving issues as needed.
- Stay updated with platform algorithm changes and best practices to optimize content reach and engagement.
4- Paid Advertising:
- Create and manage social media advertising campaigns to drive traffic, leads, and conversions.
- Utilize targeting options and budgets effectively to achieve campaign objectives.
- Regularly monitor and adjust ad performance to optimize ROI.
5- Analytics and Reporting:
- Track and analyze social media performance using analytics tools.
- Prepare regular reports to assess the impact of social media efforts and make data-driven recommendations for improvements.
- Adjust strategies based on insights and feedback.
6- Community Building:
- Foster and grow a community of engaged followers and brand advocates.
- Organize and participate in relevant online conversations and forums.
- Implement strategies for user-generated content and customer testimonials.
7- Influencer Collaboration:
- Identify and collaborate with relevant influencers to amplify the brand's reach and credibility.
- Negotiate partnerships and oversee influencer campaigns.
8- Compliance and Risk Management:
- Ensure compliance with all relevant laws, regulations, and social media platform policies.
- Monitor and mitigate potential social media crises or reputational risks.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field (Master's degree is a plus).
- 2 years + experience in social media management and digital marketing is mandatory.
- Proficiency in social media platforms, scheduling tools, and analytics software.
- Strong creative and analytical skills.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Knowledge of current industry trends and best practices.
- Experience with paid social advertising platforms (e.g., Facebook Ads Manager, Twitter Ads) is mandatory.
- Familiarity with SEO and content marketing