Social Media Marketing Consultant

Description:

Australian Concept is Pakistan’s leading IVF Institute with the largest branch network since 1998. We are seeking a highly experienced and results-oriented Social Media Consultant to join our Digital Marketing team. You will be based in Lahore and will help the organization to help elevate the digital presence and reach a wider audience.

Responsibilities:

·        Develop and implement a result-oriented digital media strategy that is aligned with organization’s goal

·        To execute the social media strategy, identify the required roles and responsibilities of a dedicated digital media team

·        Continuously monitor Australian Concept’s digital footprint and identify gaps or opportunities for improvement

·        Facilitate training sessions for the digital media team, ensuring that they are updated with the latest social media trends.

·        Work closely with the digital media team to generate authentic, educational and engaging content

·        Follow the latest digital media development and trends

·        Conduct market research and competitor analysis

Requirements:

• Bachelor’s degree in Marketing, Communication or a related field.
• Exceptional written and verbal communication skills
• Proven experience in Social Media Strategy, Team Management and content creation
• Analytical mind with the ability to adapt strategies accordingly
• Creative and innovative