Description:
We are seeking a highly motivated and creative Social Media Marketer to join our team. In this role, you will be responsible for managing and growing our social media presence, driving brand engagement, and creating dynamic content. You will also work closely with PR teams for collaborations, coordinate photoshoots, and ensure our brand’s story is told in an authentic and visually appealing way.
Key Responsibilities:
- Develop and execute creative social media strategies to enhance brand awareness, engagement, and online presence.
- Manage and update the brand’s social media accounts (Instagram, Facebook, TikTok, Pinterest, etc.) with engaging content, ensuring consistent brand messaging.
- Track and analyse social media performance and use insights to optimize content.
- Identify and establish relationships with influencers, brand ambassadors, and PR partners to expand the brand's reach.
- Coordinate influencer campaigns and partnerships to boost brand visibility and authenticity.
- Develop creative pitches and proposals for PR collaborations, working with the PR team to ensure brand alignment.
- Collaborate with design team and create compelling content (images, videos, captions, stories) that showcases the brand’s identity and connects with the target audience.
- Work with the creative team to plan and execute photoshoots that align with seasonal campaigns, product launches, and overall brand aesthetics.
- Curate and manage the content calendar to ensure consistent posting and alignment with marketing goals.
Qualifications:
- Minimum 2-3 years of experience in social media marketing, PR collaborations, or digital marketing, preferably within the fashion industry.
- Bachelor's degree in Marketing, Communications, Fashion, or a related field.
- Proficiency in social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and content creation tools (e.g., Canva, Adobe Creative Suite).
- Must have experience working with influencers, managing PR campaigns, and organizing photoshoots.
- Strong communication and writing skills with the ability to create engaging content.
- Creative, detail-oriented, and passionate about fashion and social media trends.
- Strong organizational and multitasking skills with the ability to manage several projects at once.