Description:
The candidate should possess a deep understanding of versatile social media marketing channels, a strong analytical mindset, and a proven track record of framing and successfully executing social media marketing strategies. With the skillset you will be a driving force behind our clients' digital success. Alongside, The Social Media Manager will be responsible for driving brand awareness, engagement, and conversions of our customers.
Key Responsibilities:
- Develop and implement comprehensive social media strategies that align with business goals, target audience preferences, and industry trends.
- Collaborate with cross-functional teams to ensure consistency in messaging and brand representation.
- Curate user-generated content to showcase customer experiences and build an authentic online community.
- Manage and oversee social media platforms, including Instagram, Facebook, Snapchat, and TikTok, LinkedIn ensuring consistent posting schedules and engagement.
- Stay updated with platform algorithm changes, trends, and best practices to optimize content performance.
- Foster meaningful interactions with followers by responding to comments, messages, and mentions in a timely and engaging manner.
- Initiate conversations, polls, and contests that encourage audience participation and build a loyal online community.
- Identify and collaborate with the influencers and bloggers to amplify brand awareness and reach new audiences.
- Develop partnerships and content collaborations that align with our customer’s brand values and offerings.
- Plan and execute social media campaigns, promotions, and giveaways that drive user engagement, website traffic, and sales conversions.
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Design text/visual posts for different social media platforms that meet our customer’s branding Standards.
- Enhance social media profiles and content to increase visibility, reach and engagement.
- Create strategic social media campaigns for promoting products and services to target audience.
- Monitoring and improving campaign performance, providing constructive insights, and ensuring content quality and audience engagement.
- Using platforms to attract, engage and capture potential customers’ information for future marketing efforts.
- Create period reporting on activities performed and the objectives achieved.
Requirements:
- Proven experience in social media management.
- In-depth knowledge of various social media platforms.
- Proficiency with office suite, such as Microsoft Office or Google Workspace.
- Demonstrated success in content writing.
- Strong skills with analytical tools to track and optimize social media campaigns.
- Experience of managing ecommerce sales through social platforms would be a great plus.
- Knowledge of lead generation through social media would be preferred.
- Basic understanding of Search engine optimization.
- Excellent communication skills for effectively communicating the brand’s message.
- Team player who thrives in a collaborative environment.
- Certifications related to Social Media Management will be a plus.
- Bachelor’s degree or above
Experience:
2+ Years