Social Media Manager

Description:

• Perform research on current benchmark trends, industry experts, competitors, and target audience
• Design and implement social media strategy to align with business goals, identify strategic weaknesses, and make recommendations for improvements
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
• Generate, edit, publish and share engaging content (e.g. original text, photos, videos, and news) daily across multiple platforms such as Twitter, LinkedIn, Telegram, and YouTube, adapting content to suit different channels
• Communicate with followers, respond to queries and monitor customer reviews
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Twitter insights
• Liaise with the marketing team to create and coordinate marketing strategies that work across different channels
• Identify and build relationships with prominent influencers and thought leaders
• Develop and execute influencer marketing strategies and creative campaigns
• Keep abreast of emerging trends, technologies, and influencers
• Mondays to Saturdays: 9.30 a.m. to 6.30 p.m. You are entitled to one (1) hour lunch break every day. The Saturday working date is only applied every fortnight. However, where the exigencies of the services so require, you shall be required to work beyond your normal working hours from time to time without overtime compensation.