Description:
We're seeking a dynamic and experienced Social Media Manager to join our team in a remote capacity. This role requires a hands-on approach combined with strategic thinking to amplify our digital presence and engage with our audience effectively.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy aligned with our brand voice and goals
- Create, curate, and publish engaging content across various social media platforms
- Manage and grow our presence on owned and external relevant channels
- Identify and monitor potential new channels and trending hashtags
- Provide live coverage of speaking events and share content in real-time
- Engage with followers by responding to posts and fostering meaningful interactions
- Collaborate closely with our researchers and speaker team to translate complex ideas into compelling social media content
- Create visual content using Canva and work with our video editors to produce multimedia assets
- Analyze social media metrics and provide regular performance reports
- Stay up-to-date with the latest social media trends and best practices
- Post content on our WordPress blog and manage our monthly newsletter
- Continuously research and recommend new tools and platforms to enhance our social media presence and efficiency.
Key Performance Indicators (KPIs):
- Increase reach of our written content, videos, and lectures
- Boost interaction with our target audience
- Enhance our international brand image
Required Skills and Experience:
- Proven experience (5+ years) in social media management, preferably in a B2B or thought leadership context
- Strong understanding of major social media platforms (LinkedIn, Twitter, Instagram, Facebook, TikTok)
- Excellent written and verbal communication skills
- Proficiency in Hootsuite and other social media management tools and analytics platforms
- Experience with content creation tools like Canva
- Strategic thinker with the ability to translate complex ideas into engaging social content
- Familiarity with viral marketing techniques and audience growth strategies
- Strong organizational skills and ability to manage multiple projects simultaneously
- Adaptability and willingness to stay current with emerging social media trends
- Experience with WordPress and email marketing platforms
- Ability to work independently in a remote environment