Description:
We are seeking a dynamic and creative Social Media Manager having expertise in Email Marketin to join our team. This role is critical in driving our email marketing efforts, creating engaging content, developing and executing campaigns, and managing our social media presence on Twitter and Instagram. The ideal candidate will be proficient in using Klaviyo, have a keen eye for detail, and be passionate about generating revenue through effective marketing strategies.
Key Responsibilities:
Email Marketing:
- Develop, create, and manage email marketing campaigns using Klaviyo.
- Write compelling email content that aligns with our brand voice and engages our audience.
- Segment email lists and personalize email content to target specific customer groups.
- Plan and implement email marketing workflows.
- Monitor and analyse campaign performance, making data-driven decisions to optimize results.
- Implement A/B testing to improve email performance and engagement.
- Ensure all email communications comply with current email marketing regulations and best practices.
- Create visually appealing email designs using tools like Canva to enhance the email content.
Social Media Management:
- Own and manage our Twitter and Instagram accounts, ensuring consistent brand messaging.
- Create and curate engaging content to increase brand awareness and drive customer engagement.
- Develop and execute social media campaigns to support marketing initiatives and product launches.
- Monitor social media channels for customer feedback and respond promptly to inquiries and comments.
- Analyze social media performance and generate reports to measure the success of campaigns.
- Produce high-quality visuals for social media posts using Canva and other design tools.
Revenue Generation:
- Develop strategies to drive revenue through email marketing and social media channels.
- Collaborate with the sales and product teams to align marketing efforts with business goals.
- Identify and implement opportunities for cross-selling and upselling smart home devices.
Requirements:
- Proven experience in email marketing, preferably with Klaviyo.
- Strong writing and content creation skills.
- Experience managing social media accounts, particularly Twitter and Instagram.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Creative mindset with the ability to develop engaging and innovative marketing campaigns.
- Proficiency in using Canva or similar design tools to create visuals for emails and social media.
- Strong organizational and time management skills.
- Ability to work independently and as part of a team.
- Knowledge of smart home devices and the ecommerce industry is a plus.
Experience: Up to 5 years of experience
Qualification: Bachelor's degree in marketing or a related field