Social Media Executive

Description:

Purpose of the Job

• Brand awareness
• Brand Identity
• Enhancing the digital presence
• Developing digital strategies and campaigns

Main Accountabilities

• Implement and manage the company’s social media strategy
• Define social media KPIs
• Manage/develop and oversee social media content creation, and keep track of campaigns success. develop metrics/processes for measuring success factors
• Stay up to date on the latest social media best practices/technologies
• Utilize social media marketing tools like Buffer and collaborate with designers to ensure the final content samples are both informative and visually appealing.
• Monitor SEO/user-engagement levels and suggest content optimization

Main opportunities/challenges for this Job

• Improving organic reach and engagement rate