Needed Skills
- Social Media Strategy Development
- Content Creation and Curation
- Content Calendar Management
- Ad Campaign Planning and Implementation
- Ad Campaign Evaluation and Monitoring
- Ad Campaign Reporting
- Tracking and Analytics Implementation
- Client Communication and Relationship Management
- Facebook Ads Management
- Instagram Ads Management
- Social Media Platform Knowledge (Facebook
- Twitter
- Instagram
- LinkedIn
- YouTube)
- Social Media Analytics Tools Proficiency
- SEO Knowledge and Application
- Copywriting and Editing Skills
- Online Community Management
- Creative Thinking
- Project Management and Organization
- Trend Analysis and Market Research
- Analytical Skills
- Excellent Written and Verbal Communication
- Time Management and Prioritization
Description:
Company: Digital Tech Box
Location: I.I Chundrigar Road, Karachi
Employment Type: Full-time
Job Summary:
We are seeking a highly motivated and creative Social Media Executive to join our marketing team. The ideal candidate is an expert in social media platforms, trends, and best practices. In this role, you will be responsible for developing and executing social media strategies for both clients and in-house projects, creating compelling content, managing online communities, planning and implementing ad campaigns, and tracking and reporting on campaign performance. Your goal will be to enhance our brand image, increase our online visibility, and foster a vibrant and engaged online community for both our clients and in-house initiatives.
Responsibilities:
- Develop and implement comprehensive social media strategies for clients and in-house projects to achieve marketing objectives, including brand awareness, lead generation, and customer engagement.
- Create and curate engaging and shareable content for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Develop content calendars for clients and in-house projects, ensuring timely and consistent posting schedules.
- Plan, implement, evaluate, monitor, and report on ad campaigns for clients and in-house initiatives, utilizing platforms such as Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
- Set up and implement complete tracking systems to measure the effectiveness and impact of social media campaigns.
- Communicate with clients and internal teams to address challenges, provide updates, and ensure alignment on project goals and deliverables.
- Stay up to date with emerging social media trends, tools, and platforms, and provide recommendations for incorporating them into client and in-house strategies.
- Monitor and analyze social media trends, audience behavior, and competitor activity to identify opportunities and make data-driven recommendations.
- Engage with online communities, respond to comments and inquiries, and foster positive relationships with customers and followers.
- Collaborate with cross-functional teams, including marketing, design, and content, to ensure alignment and maximize the impact of social media campaigns.
- Track, measure, and report on the performance of social media campaigns, using analytics tools to provide insights and recommendations for optimization.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- Proven work experience as a Social Media Executive or similar role.
- In-depth knowledge of social media platforms, tools, and best practices.
- Strong writing, editing, and proofreading skills, with an excellent command of English.
- Experience in content creation, copywriting, and managing online communities.
- Proficient in social media analytics tools to track and measure campaign performance.
- Familiarity with SEO principles and practices.
- Intermediate to advanced knowledge and understanding of Facebook and Instagram Ads. Knowledge of YouTube, Snapchat, and LinkedIn will be a plus.
- Creative thinker with a passion for digital marketing and staying ahead of industry trends.
- Strong organizational skills with the ability to manage multiple projects and priorities.
- Excellent communication and interpersonal skills.
How to Apply:
If you are a social media enthusiast with a proven track record of driving engagement, creating impactful online experiences, and managing client projects, we would love to hear from you. Please submit your resume, along with a cover letter highlighting your relevant experience and why you would be a great fit for this role. Additionally, include any links to your social media profiles or portfolios that demonstrate your work.
Note: Only shortlisted candidates will be contacted for an interview.
Job Type: Full-time