Social Media Executive

Description:

· Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

· Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

· Set up and optimize company pages within each platform to increase the visibility of company’s social content

· Moderate all user-generated content in line with the moderation policy for each community

· Create editorial calendars and syndication schedules

· Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

· Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions