Social Media Engagement Specialist

Description:

Responsibilities:

• Develop and implement effective social media strategies to increase brand awareness, engagement, and following across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, etc.
• Create, curate, and publish high-quality content (text, images, videos, etc.) that is both informative and engaging.
• Monitor social media platforms, respond to comments, and engage with followers to build relationships and grow our social media following.
• Analyze social media metrics, such as engagement rates, click-through rates, and conversion rates, to continuously improve our social media efforts.
• Collaborate with other departments, such as marketing and sales, to ensure that social media efforts align with overall business goals and objectives.
• Stay up-to-date with the latest social media trends and best practices, and recommend innovative strategies and tactics to keep our brand ahead of the curve.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• Proven work experience as a Social Media Engagement Specialist, with a portfolio of successful social media campaigns and strategies.
• Experience using social media management tools, such as Hootsuite, Buffer, or Sprout Social.
• Excellent written and verbal communication skills, with the ability to write compelling and engaging social media content.
• Strong analytical skills, with the ability to use data and metrics to drive decision-making.
• Creative mindset, with the ability to think outside of the box and develop innovative social media strategies.