Social Media Assistant

Description:

We are hiring an In-house Social Media Associate to lead the management and growth of our social media platforms. The ideal candidate should be skilled in graphic design, content creation and social media strategy. This is a full-time, in office role.

Key Responsibilities:

1. Social Media Management:

• Manage all social media platforms (Facebook, Instagram, Pinterest, TikTok and YouTube).

• Regularly monitor insights, engagement rates and analytics for growth strategies.

2. Content Creation:

• Design creative, eye-catching visuals using tools like Canva or Adobe Suite.

• Write compelling captions and social media copy tailored to each platform.

• Create reels, short videos and interactive content aligned with brand identity.

3. Posting & Scheduling:

• Plan and schedule posts in advance to maintain a consistent posting calendar.

• Manage posts for holidays, campaigns and trending events.

4. Collaboration & PR:

• Build relationships with influencers and partners for collaborations.

• Coordinate PR strategies for campaigns and launches.

5. Trends & Strategies:

• Stay updated with current trends in social media and adapt them to the brand’s needs.

• Propose and execute innovative ideas to enhance engagement.

Requirements:

• Proven experience in social media management.

• Expertise in design tools like Canva and Adobe Photoshop/Illustrator.

• Strong content writing skills in English (Urdu knowledge is a plus).

• Ability to create and edit short videos for reels or TikTok.

• Hands-on experience with social media scheduling tools.

• Team player with excellent communication skills.