Description:
We are seeking a skilled and results-driven SEO Expert to develop, implement, and manage effective search engine optimization strategies to improve organic search rankings, drive website traffic, and enhance online visibility. This role requires analytical skills, technical expertise, and a passion for staying ahead of industry trends.
Key Responsibilities
- SEO Strategy Development
- Develop and execute comprehensive SEO strategies tailored to organizational goals
- Conduct detailed keyword research to identify high-value keywords and search opportunities
- Create and maintain a roadmap for long-term SEO performance improvement
- On-Page Optimization
- Optimize website content, metadata, and HTML elements for target keywords
- Conduct regular content audits to ensure relevance, accuracy, and searchability
- Improve website architecture and internal linking for better crawlability and user experience
- Technical SEO
- Perform technical SEO audits to identify issues such as crawl errors, broken links, and slow load times
- Collaborate with website developer to resolve technical issues and implement structured data/schema markup
- Optimize websites for mobile responsiveness and Core Web Vitals
- Off-Page Optimization
- Develop and execute link-building strategies to acquire high-quality backlinks
- Monitor and manage online reputation through outreach and digital PR efforts
- Analyze competitors’ backlink profiles to identify opportunities
- Analytics and Reporting
- Track, monitor, and analyze website performance using tools like Google Analytics, Google Search Console, and third-party SEO platforms
- Prepare regular reports on SEO performance metrics and provide actionable insights
- Monitor algorithm updates and adjust strategies accordingly
- Content Collaboration
- Work closely with content creators to develop SEO-optimized content that drives traffic and engagement
- Ensure all content aligns with SEO best practices and target audience intent
- Local SEO
- Optimize Google My Business profiles and ensure consistency across local directories
- Implement location-based SEO strategies to improve visibility in local search results
- Staying Updated
- Keep updated with the latest SEO trends, tools, and algorithm changes
- Experiment with emerging SEO techniques and share insights with the team
Qualifications
- Bachelor’s degree in marketing, communications, IT, or a related field
- Certifications in SEO (e.g., Google Analytics, Google Search Ads, SEMrush and HubSpot)
- Proven track record of at least 5 years in SEO and digital marketing
- Ability to work in a fast-paced and results-oriented environment
- Strong analytical and problem-solving skills