Seo Specialist

Description:

We are seeking a motivated and detail-oriented SEO Specialist with at least 1 year of experience to join our digital marketing team. The ideal candidate will have a strong understanding of search engine optimization practices and techniques and will be responsible for improving our online visibility, driving organic traffic, and enhancing search engine rankings.

Key Responsibilities:

Keyword Research and Strategy Development:

Conduct in-depth keyword research to identify high-ranking opportunities.

Develop and implement effective keyword strategies aligned with business objectives.

On-Page Optimization:

Optimize website content, meta tags, headers, and URLs for targeted keywords.

Perform website audits to ensure SEO best practices are implemented.

Create and optimize landing pages for better user engagement and conversions.

Off-Page Optimization:

Develop and execute link-building strategies to increase domain authority.

Monitor backlinks to ensure a high-quality link profile.

Content Optimization:

Collaborate with the content team to create SEO-friendly blog posts, articles, and web pages.

Suggest improvements in content for better ranking and readability.

Technical SEO:

Identify and resolve technical SEO issues such as crawl errors, broken links, and site speed.

Optimize website architecture for better crawling and indexing.

Analytics and Reporting:

Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.

Prepare detailed performance reports and provide insights for continuous improvement.

Competitor Analysis:

Conduct regular competitor analysis to identify opportunities and stay ahead in the market.

Benchmark against industry trends and adapt strategies accordingly.

Stay Updated with SEO Trends:

Keep up-to-date with algorithm changes, SEO trends, and digital marketing advancements.

Recommend new tools, strategies, and approaches to improve SEO performance.