Description:
We are looking for a highly skilled Search Engine Optimization (SEO) Specialist to enhance our online presence and drive organic traffic to our website. The ideal candidate will have a deep understanding of SEO strategies, analytics, and industry best practices to improve search rankings, increase brand visibility, and optimize web content for better performance.
Key Responsibilities:
- Develop, implement, and manage SEO strategies to improve organic search rankings.
- Conduct keyword research and optimize website content, meta tags, and URLs.
- Perform technical SEO audits and recommend improvements for website architecture, page speed, and indexing.
- Monitor and analyze SEO performance metrics, including traffic, conversions, and keyword rankings.
- Implement and optimize on-page SEO, including internal linking, structured data, and content formatting.
- Develop and execute off-page SEO strategies, including link-building campaigns and outreach.
- Stay up to date with Google algorithm updates and industry trends to adjust strategies accordingly.
- Collaborate with content creators, developers, and marketing teams to enhance website usability and search visibility.
- Optimize local SEO strategies for better visibility in Google My Business and local search results.
- Utilize tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz to track and report performance.
Requirements & Qualifications:
- Proven experience as an SEO Specialist, SEO Analyst, or similar role.
- Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Experience with technical SEO (site structure, schema markup, robots.txt, XML sitemaps).
- Ability to conduct competitive analysis and implement strategic SEO improvements.
- Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
- Strong analytical and problem-solving skills with the ability to interpret data-driven insights.
- Excellent communication skills and ability to work collaboratively with content and development teams.
- Experience with content marketing and keyword-optimized content writing is a plus.
- Knowledge of Google Ads, PPC, and social media marketing is a plus.