Description:
As an SEO Expert at Transparent Hands Trust, you will be responsible for improving the company’s organic search results, crafting effective SEO strategies, and analyzing the effectiveness of these strategies to increase traffic and engagement on the company's website. You will collaborate with the content and marketing teams to drive SEO in content creation and content programming. This is a full-time on-site role for an SEO Expert at Transparent Hands. The SEO Expert will be responsible for:
- Develop and implement a link-building strategy to acquire backlinks that positively impact organic rankings.
- Link Building: Understanding how to develop and implement effective link-building strategies to enhance domain authority and organic rankings.
- Understanding of Search Engine Algorithms: Deep knowledge of how search engines operate and the factors influencing rankings.
- Keyword Research: Ability to perform thorough keyword research and analysis to identify potential keywords for driving targeted traffic.
- Hands-on experience in On-Page and Off-Page SEO
- Technical SEO Knowledge: Familiarity with technical aspects of SEO, including site structure, sitemaps, server-side settings, and fine-tuning of relevant HTML tags.
- Improve Keyword ranking every month with a strategic approach
- Work with editorial and marketing teams to drive SEO in content creation and content programming across multiple channels.
- Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity for improvement in search rankings.
- Drive testing, data collection, and analysis on SEO projects to identify trends and insights.
- Forecast performance trends and act proactively to retain or improve rankings.
- Manage the budget for SEO tools and advertising.
Qualifications:
- Advanced problem-solving and analytical skills, with the ability to think creatively about challenges to produce actionable solutions.
- In-depth understanding of search engine behaviors and how recent updates affect SEO strategies and techniques.
- Ability to work under pressure and adapt quickly to changes in digital environments.
- Multi-tasking and time-management skills, with the ability to prioritize tasks.
- Proficiency in web analytics tools
- Strong communication and interpersonal skills
- Ability to work collaboratively and independently
- Minimum 3 years of Experience in the same field
- Experience in the nonprofit sector is a plus
- Bachelor's degree in Marketing, Business, or a related field