Seo Executive

Description:

Key Responsibilities:
Keyword Research and Analysis:
Conduct thorough keyword research to identify high-value keywords relevant to the business.
Analyze keyword trends and competition to optimize content and drive organic traffic.

On-Page and Off-Page Optimization:
Implement on-page SEO strategies, including meta tags, headers, URL structures, and content optimization.
Execute off-page SEO techniques such as link building, HARO, Guest Blogging, and outreach activities.

Content Strategy:
Collaborate with content creators to develop SEO-friendly content that aligns with keyword strategies and engages the target audience.
Optimize existing content for better search engine performance.

Technical SEO:
Conduct website audits to identify technical issues affecting SEO performance (e.g., site speed, mobile-friendliness, crawl errors) and propose solutions.
Work closely with the development team to implement technical SEO improvements.

Monitoring and Reporting:
Track website performance using tools like Google Analytics, Search Console, and other SEO software.
Prepare regular reports on key SEO metrics and provide insights for continuous improvement.

Stay Updated with Industry Trends:
Keep abreast of search engine algorithm updates, industry trends, and best practices in SEO.
Implement new strategies and tactics to adapt to evolving search engine algorithms.

Skills and Qualifications:
Bachelor’s degree in Marketing, Information Technology, or a related field.
Proven experience (typically 2-3 years) in SEO and digital marketing.
Proficiency in SEO tools like Google Analytics, SEMrush, Moz, Ahrefs, etc.
Strong understanding of search engine algorithms and ranking factors.
Excellent analytical skills and the ability to interpret data to drive actionable insights.
Good communication skills and ability to collaborate with cross-functional teams.
Up-to-date knowledge of SEO trends and best practices.