Description:
-Conduct thorough keyword research to identify opportunities for targeting high-value keywords related to Takaful and technology.
-Analyze search intent to align content strategy with user needs and preferences.
-Stay up to date with industry trends, search algorithms, and competitor strategies to adapt keyword strategies as necessary.
-On-Page Optimization:
-Optimize website and social media content and structure for targeted keywords to improve search engine rankings.
-Collaborate with content creators to ensure on-page elements (headings, meta tags, URLs) are optimized for SEO.
-Technical SEO:
-Conduct regular content audits to identify and address technical issues that may impact search performance.
-Monitor and improve content loading speed and overall user experience.
-Link Building and Outreach:
-Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative sources.
-Build and maintain relationships with relevant industry influencers, websites, and blogs for guest posting and collaboration opportunities.
-Manage and optimize local search strategies, including Google My Business listings, to enhance local visibility and engagement.
-Data Analysis and Reporting:
-Utilize SEO tools (e.g., Google Analytics, Google Search Console, etc.) to track and analyze website and app performance and traffic trends.
-Prepare regular reports showcasing key SEO metrics, insights, and recommendations for continuous improvement.
-Content Strategy Alignment:
-Collaborate with content team to ensure that SEO best practices are integrated into content creation and distribution efforts.
-Provide guidance on optimizing new and existing content for search engines.
Skills and Experience:
-BS/MS degree in Business or in a related field.
-2+ years of hands-on experience in SEO, preferably within the insurance or technology sectors.
-Strong understanding of search engine algorithms, ranking factors, and on-page/off-page optimization techniques.
-Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus.
Organization | Takaful Bazaar |
Industry | Digital Marketing / SEO / SMM Jobs |
Occupational Category | SEO Analyst |
Job Location | Karachi,Pakistan |
Shift Type | Morning |
Job Type | Full Time |
Gender | No Preference |
Career Level | Intermediate |
Experience | 2 Years |
Posted at | 2023-08-15 8:56 am |
Expires on | 2024-12-13 |