Seo Analyst

Description:

-Keyword Research and Analysis:

-Conduct thorough keyword research to identify opportunities for targeting high-value keywords related to Takaful and technology.

-Analyze search intent to align content strategy with user needs and preferences.

-Stay up to date with industry trends, search algorithms, and competitor strategies to adapt keyword strategies as necessary.

-On-Page Optimization:

-Optimize website and social media content and structure for targeted keywords to improve search engine rankings.

-Collaborate with content creators to ensure on-page elements (headings, meta tags, URLs) are optimized for SEO.

-Technical SEO:

-Conduct regular content audits to identify and address technical issues that may impact search performance.

-Monitor and improve content loading speed and overall user experience.

-Link Building and Outreach:

-Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative sources.

-Build and maintain relationships with relevant industry influencers, websites, and blogs for guest posting and collaboration opportunities.

-Manage and optimize local search strategies, including Google My Business listings, to enhance local visibility and engagement.

-Data Analysis and Reporting:

-Utilize SEO tools (e.g., Google Analytics, Google Search Console, etc.) to track and analyze website and app performance and traffic trends.

-Prepare regular reports showcasing key SEO metrics, insights, and recommendations for continuous improvement.

-Content Strategy Alignment:

-Collaborate with content team to ensure that SEO best practices are integrated into content creation and distribution efforts.

-Provide guidance on optimizing new and existing content for search engines.

Skills and Experience:

-BS/MS degree in Business or in a related field.

-2+ years of hands-on experience in SEO, preferably within the insurance or technology sectors.

-Strong understanding of search engine algorithms, ranking factors, and on-page/off-page optimization techniques.

-Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus.