Senior Seo Executive

Description:

We are seeking a dynamic and experienced Senior SEO Executive to join our marketing team. This role involves developing and implementing effective SEO strategies to enhance our online presence, drive organic traffic, and improve search engine rankings. The ideal candidate will have a deep understanding of SEO best practices, analytics, and current trends in search engine algorithms.

Responsibilities:

· SEO Strategy Development: Design and execute comprehensive SEO strategies tailored to our business goals.

· Keyword Research: Conduct thorough keyword research to identify high-potential keywords and phrases.

· On-Page Optimization: Optimize website content, meta tags, headers, and images for improved search engine visibility.

· Technical SEO: Ensure the website’s technical aspects, such as site speed, mobile optimization, and crawlability, are up to date.

· Content Strategy: Collaborate with the content team to develop SEO-friendly content that aligns with our brand and engages our audience.

· Link Building: Implement link-building campaigns to enhance the site’s authority and backlink profile.

· Analytics and Reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, and SEO software.

· Competitor Analysis: Stay updated with industry trends and perform competitor analysis to identify new opportunities.

· Collaboration: Work closely with developers, designers, and content creators to ensure SEO best practices are integrated into all web and marketing initiatives.

· Continuous Improvement: Stay informed about the latest SEO trends, algorithm updates, and tools to continuously improve SEO strategies.

Requirements:

• Experience: Minimum of 2/3 years of experience in SEO, preferably in a Executive role.

· Knowledge: In-depth understanding of search engine algorithms, ranking factors, and SEO tools (e.g., SEMrush, Moz, Ahrefs).

· Technical Skills: Proficiency in HTML, CSS, and JavaScript as they relate to SEO.

· Analytical Skills: Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Search Console).

· Communication: Excellent written and verbal communication skills.

· Problem-Solving: Strong problem-solving skills and the ability to work independently and as part of a team.

· Adaptability: Ability to adapt to changes in algorithms and stay ahead of SEO trends.

Preferred Qualifications:

· Certifications: SEO certifications from recognized institutions.

· Tools: Experience with SEO tools like Screaming Frog, Bright Edge, or other relevant software.

· CMS: Experience with various content management systems (e.g., WordPress, Drupal).