Description:
Job Summary: The Senior Performance Marketer will be responsible for developing, executing, and optimizing performance marketing strategies across various digital channels. This role requires a data-driven individual with a strong analytical mindset and a proven track record of driving significant growth through performance marketing initiatives.
Key Responsibilities:
- Develop and implement comprehensive performance marketing strategies to achieve business objectives, including customer acquisition, retention, and revenue growth.
- Manage and optimize campaigns across multiple digital channels such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.
- Conduct thorough market research and competitor analysis to identify opportunities and stay ahead of industry trends.
- Monitor and analyze campaign performance, providing regular reports and actionable insights to stakeholders.
- Collaborate with the creative team to develop compelling ad creatives that drive engagement and conversion.
- Utilize A/B testing and other optimization techniques to continuously improve campaign performance.
- Manage budget allocation and ensure efficient spending to maximize ROI.
- Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
- Mentor and guide junior members of the marketing team, fostering a culture of continuous learning and improvement.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- +3 years of experience in performance marketing, with a strong emphasis on digital channels.
- Proven track record of successfully managing and optimizing large-scale campaigns.
- Deep understanding of key performance metrics and analytics tools such as Google Analytics, Facebook Business Manager, and others.
- Strong analytical skills and the ability to interpret complex data sets to drive actionable insights.
- Excellent communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
- Proficiency in marketing automation tools and CRM systems.
- Strong project management skills with the ability to handle multiple projects simultaneously.
- A creative and innovative mindset, with the ability to think outside the box and propose new ideas.