Description:
We are looking for a talented and experienced Senior Performance Marketing Manager who will be responsible for driving development and execution of acquisition strategies for the business/brand across all marketing channels.
Responsibilities:
- Plan and manage digital marketing budget and ensure budget is spent across performance channels efficiently.
- Maintain and manage all social media channels.
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Strong Analytical Skills & Decision-making skills.
- Develop and execute a robust performance marketing strategy, including digital prospecting and remarketing campaigns.
- Plan and execute key traffic KPIs via paid, organic, and owned media channels.
- Utilize marketing automation and lead generation strategies for efficiency.
- Stay updated on the latest performance marketing trends and technologies.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Prior experience in multi-channel marketing strategies, including affiliate marketing, PPC, SEO, and social media.
- Strong campaign and channel analysis skills, proficient in tools like Google Analytics.
- Data-driven mindset, utilizing analytics and consumer behavior insights to drive actionable recommendations.
- Excellent communication and problem-solving skills.
- Learner attitude and commitment to the job.