Senior Media Buyer

Description:

We are seeking a highly skilled Performance Marketer/Media Buyer with a proven track record in managing and optimizing digital advertising campaigns for ecommerce brands. As a key member of our marketing team, you will be responsible for developing and executing strategic media plans to drive customer acquisition, revenue growth, and overall campaign success.

In this role, your Responsibilities:

- Plan, execute, and optimize digital advertising campaigns across various channels (e.g., Facebook, Instagram, Google Ads) to meet performance goals and ROI targets.

- Analyze campaign data and key performance indicators (KPIs) to identify opportunities for improvement and implement strategic adjustments.

- Collaborate with cross-functional teams to ensure alignment between marketing strategies and business objectives.

- Conduct market research and stay updated on industry trends to inform campaign strategies and identify new opportunities.

- Manage relationships with external partners, agencies, and platforms to maximize campaign effectiveness.

- Utilize analytics tools and reporting to provide insights and recommendations for continuous improvement.

- Stay abreast of industry best practices and emerging trends in ecommerce and digital marketing.

Qualifications:

- Proven experience in managing and optimizing digital advertising campaigns for e-commerce brands.

- Solid understanding of performance marketing metrics, analytics, and attribution models.

- Proficiency in using advertising platforms such as Facebook Ads Manager, Google Ads, etc.

- Strong analytical and problem-solving skills with the ability to interpret data and draw actionable insights.

- Excellent communication and collaboration skills to work effectively in a team-oriented environment.

- Knowledge of A/B testing methodologies and experience in implementing testing strategies.

- Ability to adapt to changing priorities and work in a fast-paced environment.