Senior Media Buyer

 

Description:

The ideal candidate should have a proven successful hands-on experience in managing performance media across search and social platforms with a strategic vision on how to deliver client’s business objectives incorporating the latest media trends and formats available on the market for brands. The candidate needs to be a numbers-oriented person with an analytical mind so he can make the right decisions for their client. The candidate will be fully involved in the day-to-day conversation with clients and help them grow in the digital/performance space.

 

Candidate is responsible for developing and delivering a range of performance marketing products, creating & delivering performance marketing strategies, optimizing performance media to deliver business objectives, managing campaign reporting and analysis.

 

Duties and Responsibilities:

Strategy & Planning:

  • Develop and implement a comprehensive paid search and paid social media strategy that aligns with the brand's objectives and target audience.
  • Identify new performance opportunities and trends specific to the brand market.

Campaign Management:

  • Create, manage, and optimize paid search and paid social media campaigns across all performance platforms (Google, Meta, , LinkedIn, TikTok, and other relevant channels)
  • Monitor performance and come up with strategies to achieve and overachieve the media targets.
  • A/B test ads to determine the best performing approach.

Analytics & Reporting:

  • Analyze campaign performance data to draw insights and make data-driven decisions.
  • Provide regular reports on KPIs, including impressions, clicks, conversions, and ROI.

Coordination with Performance Marketing Team:

  • Work closely with the team to ensure smooth execution of campaigns, from asset delivery to post-campaign analysis.
  • Conduct quality checks on the work delivered by the team, ensuring accuracy and adherence to brand guidelines.
  • Address any challenges promptly, ensuring campaigns run seamlessly.
  • Collaborate on streamlining processes and improving efficiency in campaign execution.

 

Continuous Learning:

  • Stay up to date with the latest trends, tools, and technologies in paid social media advertising.

 

Qualifications:

  • Bachelor’s degree in marketing, Business, or a related field.
  • Minimum of 2 - 4 years of experience in paid social media advertising, with a preference in e-commerce.
  • Proficient in using performance advertising platforms (Google, Meta, TikTok, Snapchat, Linkedin etc) and analytics tools (Google Analytics 4).
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Organization Mean3 Pvt Ltd
Industry Ecommerce Jobs
Occupational Category Senior Media Buyer
Job Location Karachi,Pakistan
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2023-12-09 5:03 am
Expires on 2024-12-24