Description:
This is a full-time on-site role as an Email Marketing Specialist at PureLogics in Lahore. The Specialist will be responsible for marketing analytics, communication, lead generation, marketing automation, and utilizing email marketing software to create effective drip campaigns.
Responsibilities
- Develop and execute email marketing campaigns, including designing templates, creating content, and setting up automation.
- Utilize Salesforce to manage and segment email lists, ensuring accurate targeting and personalization.
- Stay updated with industry trends and emerging email marketing technologies to ensure our strategies remain innovative and effective.
- Strong decision-making and problem-solving skills.
- Worked under tight deadlines and met the monthly KPIs.
- Knowledge of technicalities (DKIM,SPF, Spamhaus, SURBL, Mailinblack, MXToolBox, etc)
- Strong understanding and knowledge of deliverables in Mass email campaigns.
- Define and present the accurate reporting dashboard of Salesforce.
Requirements
- Excellent communication and organizational skills.
- Strong understanding of CRM systems and their application in our industry.
- Attention to detail and a proactive approach to problem-solving.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Ability to work independently and as part of a team in a fast-paced environment.