Senior Email Marketer

Description:

Key Responsibilities:

• Develop, execute, and optimize B2B email marketing campaigns
• Craft compelling email copy that drives conversions and engagement.
• Utilize Salesforce, Zoho, and other CRM tools to segment audiences and automate campaigns.
• A/B test subject lines, content, and CTAs to improve open and response rates.
• Monitor key metrics like open rates, CTR, and conversions to refine strategies.
• Ensure email campaigns comply with deliverability best practices (spam filters, domain reputation, etc.).

Requirements:

• 5+ years of experience in email marketing, specifically in the IT industry or staff augmentation sector.
• Strong experience with Salesforce, Zoho, HubSpot, or similar CRM and email automation tools.
• Ability to write persuasive sales emails and create high-converting email sequences.
• Proven track record of lead generation and email campaign success in B2B IT sales.
• Hands-on experience with email scraping, data extraction, and prospect list building.
• Familiarity with email warm-up techniques, domain reputation management, and inbox placement best practices.