Senior Digital Marketing Specialist

Description:

Experts Communication is looking for a Senior Digital Marketing Specialist to join our team on the night shift. The candidate will be responsible for establishing the end-to-end digital marketing capabilities and strategies for business development.

Requirements.

· Assist in the formulation of strategies to build a lasting digital connection with consumers.

· Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

· Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and

brand awareness.

· Be actively involved in SEO efforts (keyword, image optimization, etc.)

· Prepare online newsletters and promotional emails and organize their distribution through various channels.

· Provide creative ideas for content marketing and update the website.

· Collaborate with designers to improve user experience.

· Measure performance using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)

· Acquire insight into online marketing trends and keep strategies up-to-date.

· Maintain partnerships with media agencies and vendors.

· Plan and manage all phases of the digital marketing department including marketing database, email, and

display advertising campaigns.

· Improve and control campaign budgets.

· Design and maintain social media platforms.

· Provide detailed reports on our marketing campaign’s overall performance.

· Work with advertising and media experts to develop marketing outcomes.

· Recognize the newest trends and technologies affecting the industry.

· Assess important metrics that influence the website traffic, service quotas, and target audience.

· Run Facebook ads in the local market and US market.