Description:
A Digital Marketing and Sales Specialist manages multiple digital marketing channels to actively focus on increasing the number of new sign-ups of Real Estate Agents and to provide value-added service to Agents on system usage and product knowledge for our company.
This person has experience managing various digital marketing channels, including but not limited to SEM, social media, email marketing, and display advertising. The person is well-versed in developing, implementing, and analyzing online digital marketing campaigns and can demonstrate an understanding of how each channel works together to drive business goals.
Required
Responsibilities:
- Setting up, managing, and optimizing digital marketing campaigns across multiple channels, including SEM, social media, and display advertising to improve visibility and drive qualified traffic.
- Analyze campaign performance using analytics tools such as Google Analytics, identify trends and make data-driven decisions to increase leads and brand visibility.
- Implement conversion tracking and pixel tracking via Google Tag Manager to measure campaign effectiveness and ensure accurate attribution.
- Prepare reports on the performance of digital marketing campaigns, highlighting key metrics and providing actionable recommendations for improvement.
- Collaborate with internal teams from product management, content, design, and technical, to ensure marketing initiatives are aligned with overall business objectives and develop and present effective marketing strategies across multiple channels.
- Utilize CRM to update the prospect list day/week.
- Manage digital marketing budgets and strong analytical skills to interpret complex campaign data, measure performance, and derive actionable insights to improve advertising strategies and ROI.
- Develop and execute comprehensive digital marketing strategy to increase brand awareness, drive traffic to the website, and generate leads.
- Plan, execute, and optimize digital marketing campaigns across various channels, including Search Engine Optimization (SEO), SEM, Pay Per Click (PPC), Social Media Marketing, Email Marketing, and Content Marketing.
- Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide regular reports to stakeholders with actionable insights.
- Conduct market research to identify trends, opportunities, and competitive analysis to inform marketing strategies.
- Collaborate with the content team to create high-quality, engaging content for digital campaigns, including blog posts, social media updates, email newsletters, and videos.
- Focus on new signing up of Real Estate Agents.
- Engage in frequent communication with each prospect and signed-up Real Estate Agents.
Your Qualifications
- Bachelor's degree in sales, marketing, advertising, or other related field.
- Minimum 5 years of hands-on experience in online media, advertising sales, and familiarity with sales in a customer-oriented environment.
- Strong understanding of digital marketing channels, including SEM, social media, and display advertising.
- Excellent understanding of online user behavior, including mobile and social networking, online marketing, and measurement of online performance, especially the impact of SEO and conversions
- Strong customer service and rapport-building skills
- Proficient in using digital marketing tools and platforms such as Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Remarketing, and other ad networks; to track and measure campaign effectiveness.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent collaboration skills, with the ability to work effectively in a team environment.
- Google-specific qualifications are a plus.
- Excellent communication skills (written and verbal) in English.
- Prior real estate industry experience will be an advantage.