Senior Copy Writer And Brand Strategist

Description:

Key Responsibilities:

1. Content Development and Strategy:

• Develop social and digital content strategies aligned with client's brand messaging, objectives, and target audiences.

• Craft detailed social personas that reflect the brand’s tone and voice.

• Write and edit innovative copy, including social media posts, digital ads, web copy, white papers, and infographics.

• Create social creative briefs incorporating key insights and messaging for campaigns.

2. Social Media Management:

• Guide the social media content calendar, recommend publishing strategies, and optimize content across multiple platforms.

• Develop and implement innovative social media strategies to boost client engagement and analyze performance metrics for continuous improvement.

• Oversee and engage in proactive communication on client social media accounts.

3. Influencer and Client Relationship Management:

• Build and maintain relationships with influencers, crafting detailed briefs and managing influencer campaigns.

• Manage and grow client portfolios, ensuring client satisfaction and meeting revenue goals.

• Conduct regular client meetings to provide updates and gather feedback for continuous improvement.

4. Research and Insights:

• Conduct comprehensive market and competitor research to inform strategic plans and content opportunities.

• Analyze social media trends and insights to drive campaign strategies and enhance the creative process.

5. Collaboration and Presentation:

• Collaborate closely with internal teams, including the Creative and Digital teams, to ensure cohesive brand messaging and strategy execution.

• Present concepts, strategies, and performance reports to clients and internal teams, adjusting strategies based on feedback. Essential Skills and Qualifications:

• Bachelor’s degree in Marketing, Media, Copywriting, Business, or a related field, or a comparable record of professional experience.

• Minimum of three years of experience in copywriting, with a strong portfolio showcasing diverse content.

• Proven experience in social media strategy and campaign management.

• Excellent communication, critical thinking, and organizational skills.

• Proficiency in Microsoft Office, Google Drive, and social media platforms.