Senior Content Writer

Description:

Responsibility includes maintaining the product contents and product presentation on company’s e-Commerce platform. Performing functions to implement effective online marketing initiatives centered on delivering a positive customer experience oversee the design and management of the company’s online business store and contribute to the mission by portraying a positive and attractive image and maximizing revenues, working within the limits of standard practices and prescribed routines, and works under immediate supervision and reports to the higher management.

·        Excellent written and verbal communication skills.

·        Develop/Supervise brand content.

·        Develop brand standards and usage guidelines.

·        Maintain brand identity consistency.

·        Create strategies to take advantage of market opportunities.

·        Conceptualize strategic initiatives and implement details of a campaign.

·        Brand messaging – elevator speech, tagline, campaign themes, proof points, etc.

·        Blog: Create, write and manage for an official blog and other blogs like word press, BlogSpot and Tumblr.

·        Execute strategies with cross-functional teams.

·        Manage access to brand assets.

·        Assist integration of campaigns with brand consistency.

·        Write reports, specifications, and creative briefs.

·        Experience in writing for the SEO –Search Engine Optimization.

·        Experience with social networks and content management systems (CMS).

·        Experience of writing Metadata, branding profiles and blogs.