Description:
We are seeking an experienced Senior Campaign Strategy Manager with a strong background in brand awareness campaigns for publicly listed companies in the US stock market. This role involves leading campaigns from start to finish across platforms like Google, Facebook, Display Networks, GroundTruth, Push Ground, Reddit, and TikTok.
Key Responsibilities:
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- Strategic Planning: Develop and execute end-to-end campaign strategies that drive brand awareness within regulatory guidelines.
- Multi-Platform Campaign Management: Deploy campaigns across Google, Facebook, Display Networks, GroundTruth, Push Ground, Reddit, and TikTok.
- Audience Targeting: Utilize audience insights to refine targeting strategies.
- Budget Management: Allocate and optimize campaign budgets effectively.
- Performance Analysis: Track performance, report insights, and provide actionable recommendations for ongoing improvement.
- Proactive Guidance: Recommend strategic adjustments based on campaign performance and evolving industry trends.
Qualifications:
- Proven experience in brand awareness campaigns targeting the US stock market.
- Demonstrated ability to manage campaigns across various networks.
- Strategic decision-making skills, with a proactive approach to campaign optimization.
- Familiarity with regulations around investor communication and stock market brand awareness campaigns.