Senior Aso Expert

 

Description:

Five River Solutions looking for specialized "Senior ASO Expert" to join our team and help drive the growth of our mobile applications. The ideal candidate will have experience in optimizing apps to improve visibility and conversion rates in the Apple App Store and Google Play Store. You will be responsible for managing and executing all ASO activities, including keyword research, app listing optimization, A/B testing, and performance analysis.

 

Key Responsibilities:

 

· Keyword Research & Optimization:

Conduct thorough keyword research to identify relevant and high-performing keywords. Optimize app titles, subtitles, descriptions, and metadata to improve rankings in app store searches.

 

· App Listing Management:

Ensure app store listings are up to date with accurate information, appealing screenshots, icons, and videos. Optimize the visual elements to drive more downloads.

 

· A/B Testing:

Execute A/B tests on various elements of the app store listing (e.g., screenshots, icons, and descriptions) to identify what works best for improving conversion rates.

 

· Monitoring & Reporting:

Regularly monitor app rankings, ratings, reviews, and competitors. Provide ongoing analysis of ASO performance and create reports for internal teams.

 

· Review Management: Monitor and respond to user reviews, addressing concerns and gathering feedback for product improvements.

 

· Collaboration with Marketing & Product Teams:

Work closely with marketing, product, and design teams to align ASO strategies with broader marketing goals. Collaborate to create engaging promotional assets like app previews and video content.

 

· Competitor Analysis:

Stay updated with the latest trends and best practices in ASO. Analyze competitors’ strategies and make recommendations for improvement.

 

Qualifications & Skills:

· Proven experience in App Store Optimization (ASO) with a solid understanding of app store algorithms and

ranking factors.

· Familiarity with Apple App Store and Google Play Store policies, guidelines, and best practices.

· Strong analytical skills, with the ability to interpret data and provide actionable insights.

· Experience with ASO tools such as App Annie, Sensor Tower, Mobile Action, or similar platforms.

· Excellent communication skills and ability to work collaboratively across teams.

· Knowledge of A/B testing and conversion optimization techniques.

· Understanding of mobile app marketing and growth strategies.

· Good knowledge of Character Design is a plus & knowledge of customer animation and Idle Games.

· Detail-oriented with excellent time management skills.