Segment Marketing & Innovation Lead

Description:

• Segment Growth – Drive the growth and development of food segment and ensure delivery of sales goals and new business generation of Food segment, in collaboration with business development & sales team
• Product Portfolio – Expand the product portfolio and product positioning in line with market and consumer needs. Develop packaging material in collaboration with sales, technical, legal, and corporate teams.
• Projects Delivery – Identify new opportunities, develop project pipeline, and lead projects through an effective and structured process. Liaison with R & T and application team for development of new products and solutions. Liaison with corporate and/or regional technical and marketing teams for new projects application and technical assistance.
• Market Analysis – Gather, analyze, and interpret the market data to develop and maintain segment strategy. Interact with external stakeholders including customers, industry specialists, trade associations to understand the market dynamics.
• Market Insight – Interact with customers and visit markets for market insight, customer need analysis and new solution validation. Identify trends, macro insights and future scenarios that could impact long-term and short-term Segment growth
• Competition Analysis – Monitor competition and keep a vigilant eye on competitors’ activities while identifying current and future sources of competitive advantage.
• GTM Plan – Develop GTM plan for new projects and Lead to launch the new products while preparing the necessary documents, costing & product specification, and scorecard approval of the product. Work towards marketing plans, design, implementation, and product launches.
• Pricing Strategy – Actively participate in product short-term and long-term pricing strategy and monitoring competitors’ pricing strategy.
• Strategic Planning & Forecasting – Strategic planning and forecasting of products in food segment and work towards achieve short term and long-term goals for the segment.
• Innovation Promise – Deliver the Innovation Promise targets for the Segment and prepare the pipeline for future years.
• Regional Collaboration – Collaborate with regional teams and develop networking at regional as well as at corporate level, for learning and sharing information to facilitate the projects.
• Marketing Tools – Use a range of concepts, models, and tools to marketing new products. Prepare the demonstrations related to the segment activities for regional and Pakistan team.