Search Engine Optimization Team Lead

Description:

This is a full-time on-site role for a Search Engine Optimization Team Lead located in Rawalpindi. The Team Lead will be responsible for overseeing day-to-day SEO activities, managing a team of SEO specialists, conducting keyword research, building links, implementing on-page SEO strategies, and analyzing web analytics.

Requirements & Skills

• Proven experience as SEO Manager, SEM Manager or similar role
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude
• BSc/BA in Marketing, Business or related field

Responsibilities

• Develop and execute successful SEO strategies
• Manage team of SEO Specialists
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends