Description:
We are seeking a talented and experienced SEO Specialist to join our marketing team. The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve our online presence, drive organic traffic, and enhance our search engine rankings. This role requires a deep understanding of SEO best practices, keyword research, content optimization, and analytics.
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive traffic to our website.
- Conduct keyword research and analysis to identify opportunities for content optimization.
- Optimize website content, including meta tags, headers, images, and internal linking, to enhance search engine visibility.
- Monitor and analyze website performance using SEO tools and analytics platforms, providing regular reports on key metrics.
- Collaborate with the content team to create high-quality, SEO-friendly content that aligns with our target audience and business goals.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure continuous improvement.
- Perform technical SEO audits and recommend fixes for site issues such as crawl errors, broken links, and duplicate content.
- Build and maintain high-quality backlinks through outreach and relationship-building with relevant websites.
Qualifications:
- Minimum 1.5 years experience in this field
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz.
- Strong analytical skills and the ability to interpret data and metrics.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.