Description:
AI Marklabs Enterprises is seeking an experienced and knowledgeable SEO Specialist to join our team. The ideal candidate will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. This role demands a thorough understanding of current SEO practices and the ability to implement them effectively.
Key Responsibilities:
- Keyword Research: Perform in-depth keyword research to guide content development and optimize existing content.
- On-page Optimization: Optimize website content, landing pages, and blog posts for search engines.
- Technical SEO: Conduct website audits to ensure adherence to SEO best practices and identify areas for improvement.
- Content Strategy: Collaborate with the content team to develop and implement content strategies that align with SEO goals.
- Link Building: Develop and execute successful link-building strategies.
- Analytics and Reporting: Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, and SEO software, and provide regular reports.
- Competitor Analysis: Conduct regular competitor analysis to identify opportunities and threats.
- Stay Updated: Keep up-to-date with the latest SEO trends, algorithm changes, and best practices.
- Collaboration: Work closely with the marketing team to drive SEO in content creation and content programming.
Requirements:
- Education: Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
- Experience: Proven experience as an SEO Specialist or similar role.
- Skills:
- In-depth knowledge of keyword research, on-page SEO, technical SEO, and link-building.
- Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, etc.
- Understanding of HTML, CSS, and JavaScript as they relate to SEO.
- Excellent analytical, organizational, and project management skills.
- Strong written and verbal communication skills.
- Tools: Familiarity with website analytics tools (e.g., Google Analytics, Search Console) and keyword tools (e.g., SEMrush, Ahrefs).