Search Engine Optimization Specialist

Description:

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building links, analyzing web analytics, and implementing on-page SEO strategies.

Responsibilities:

• Conduct keyword research and analysis to identify target keywords and phrases for a website or business.

• Develop and implement on-page and off-page SEO strategies to improve website visibility, traffic, and rankings.

• Monitor website performance and search engine rankings using tools such as Google Analytics and Google Search Console.

• Conduct regular audits of websites to ensure compliance with search engine guidelines and best practices.

• Collaborate with content creators and web developers to optimize website content and structure for SEO.

• Stay up-to-date with industry developments, search engine algorithm updates, and best practices for SEO.

• Knowledge of HTML, CSS, and other CMS web development languages.

• Familiarity with content management systems such as WordPress, Magento, Shopify and other CMS (Content Management System).

• Strong analytical and problem-solving skills.

• Excellent written and verbal communication skills.

• Ability to work independently and as part of a team.

Overall, an SEO expert is responsible for improving a website's visibility and rankings on search engines by developing and implementing effective SEO strategies.

They must stay up-to-date with industry developments and best practices to ensure optimal results.

Qualifications

• Bachelor's degree in Information Technology or related field
• 3+ years' of technical experience
• Strong analytical skills
• Understanding of all search engines and functions as well as marketing