Search Engine Optimization Specialist

Description:

Develop optimization strategies that increase the search engine results rankings

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI

• Research optimized keywords to use throughout the website and marketing materials

• Set measurable goals that demonstrate improvement in marketing efforts

• Manage the optimization strategy with collaboration with the seniors.

• Write compelling and high-quality website content, including blog posts and page descriptions

• Update content and website links for maximum optimization and search engine rankings

Qualifications

Bachelor's degree in Information Technology or related field

3+ years' of technical experience

• Understanding of search engine algorithms and ranking methods

• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools

• Experience with Google’s Keyword Tool, keyword research and data mining tools

• Able to complete competitive analysis of other companies within the industry

• Excellent written and verbal communication skills

• A background in creating reports showing web analytics data and site evaluations