Search Engine Optimization Specialist

 

Description:

MEDIAMAKS PK LTD is a full-service digital marketing agency located in Karachi. We offer a variety of services including web design, SEO and PPC, with a dedication to helping our clients get the most out of their online businesses. We go above and beyond to ensure that our clients have the expertise and advice they need to create effective digital strategies.

 

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building links, analyzing web analytics, and implementing on-page SEO strategies.

 

Responsibilities:

 

• Conduct keyword research and analysis to identify target keywords and phrases for a website or business.

 

• Develop and implement on-page and off-page SEO strategies to improve website visibility, traffic, and rankings.

 

• Monitor website performance and search engine rankings using tools such as Google Analytics and Google Search Console.

 

• Conduct regular audits of websites to ensure compliance with search engine guidelines and best practices.

 

• Collaborate with content creators and web developers to optimize website content and structure for SEO.

 

• Stay up-to-date with industry developments, search engine algorithm updates, and best practices for SEO.

 

Qualifications:

 

• A bachelor's degree in marketing, business, or a related field

• Experience with SEO tools such as Ahrefs, Moz, SEMrush, Keyword Planner and Google Analytics 4.0.

 

• Knowledge of HTML, CSS, and other CMS web development languages.

 

• Familiarity with content management systems such as WordPress, Magento, Shopify and other CMS (Content Management System).

 

• Strong analytical and problem-solving skills.

 

• Excellent written and verbal communication skills.

 

• Ability to work independently and as part of a team.