Search Engine Optimization Specialist

Description:

• Developing and implementing effective search engine optimization (SEO) strategies
• Improve website’s current performance and traffic.
• Implementation of advance technical SEO roadmap based on the latest best practices.
• Coordinating with content, design, social media, and other teams
• Have leadership skills to manage team
• Identify gaps and growth opportunities and convert them into wins• Review technical SEO issues and recommend fixes
• Optimize website content and landing pages
• Acquire quality backlinks for the digital properties
• Collect data and report on traffic, rankings, and other SEO aspects
• Keep abreast of SEO and integrated marketing trend

Requirements:

• Knowledge of standard and current SEO practices•
• Must have excellent knowledge about the google guidelines on SEO best practices
• Understanding of search engine algorithms and ranking methods
• Intermediate to advanced knowledge of HTML, JavaScript, and CSS and how they impact search indexing
• Familiarity with relevant tools (e.g., SEMrush, Screaming Frog, MOZ, Advance Web Ranking) and web analytics tools (e.g., Google Analytics/Search Console)
• Excellent communication skills
• Analytical mindset with numerical aptitude and excellent Excel skills