Search Engine Optimization Specialist

Description:

We are seeking an experienced and motivated SEO Specialist to join our team at Manzoor Marketplace. As an SEO Specialist, you will play a critical role in enhancing our online visibility and driving organic traffic to our platform. Your expertise will contribute to our continued growth and success in the competitive e-commerce landscape.

Responsibilities:

- Develop and execute SEO strategies to improve organic search rankings and increase visibility on search engines.

- Conduct thorough keyword research to identify opportunities for content optimization and expansion.

- Monitor and analyze website performance using SEO tools and make data-driven recommendations for improvements.

- Collaborate with the content team to create engaging, SEO-friendly content that resonates with our target audience.

- Perform on-page and off-page optimization, including optimizing meta tags, headings, and content structure.

- Stay up-to-date with industry trends, search engine algorithm updates, and best practices to ensure our strategies remain effective.

- Collaborate with web developers to implement technical SEO enhancements, such as site speed optimization and mobile responsiveness.

- Track and report on key SEO performance metrics regularly to demonstrate the impact of your efforts.

Qualifications:

- Proven experience as an SEO Specialist or similar role with a track record of successfully improving organic search performance.

- In-depth understanding of search engine algorithms, ranking factors, and best practices.

- Proficiency in using SEO tools such as Google Analytics, Google Search Console, and keyword research tools.

- Strong analytical skills and the ability to interpret data to make informed decisions.

- Excellent written and verbal communication skills, with the ability to collaborate cross-functionally.

- Knowledge of HTML, CSS, and website structure as it relates to SEO.

- Experience with e-commerce SEO is a plus.

- Bachelor's degree in Marketing, Digital Marketing, or a related field is preferred.